Book: Enough of the Bull$hit!

Enough of the Bull$hit!: You can have the best talent, product or service, but if nobody knows about you or it, is it really the best?!

You can have the best talent, product or service, but if nobody knows about you or it, is it really the best?!

Public relations is both a short- and long-term investment that leverages your story to create brand loyalty, credibility and longevity, which by proxy increases brand visibility. Within these pages, I ask the seemingly basic, but often overlooked, essential questions that only a public relations expert with over a decade of experience would challenge you to answer. Why does someone need your product or service? Why did you start your company? What makes you different? Are you settling for $hitty content over quality? Are you leaning into authenticity? Why the f**k should someone spend their time, energy and money to support you or your company?

These are questions that you’re supposed to answer and I encourage you to do so. These answers combined with my candid, no bull$hit advice in these pages are meant to help you navigate the composition of your story and connect with a wider audience—no matter what it is you do.